New signage helps Richmond Council instil pride in its parks
Date: 09/10/2007

With more than a hundred Council-managed parks – in addition to those run by the Royal Parks Agency, English Heritage and Historic Royal Palaces – Richmond is the greenest borough in London.

But a lack of consistency in the design of existing signage at the Council’s green spaces, and public confusion about which sites are Council-run, meant a radical makeover was required.

To achieve this, Richmond Council is embarking on an ambitious programme to install new signage at 97 parks and open spaces across the borough. The Council aims to provide local residents and visitors with clear information, while ensuring that the signage fits sympathetically with its surroundings.

Strong team
A project of this scale requires a strong team and the Council set out to find a supplier that would help it achieve its objectives. Following a tender process, signage specialist Fitzpatrick Woolmer was selected. The company’s experienced staff helped the Council to develop a design that fulfilled its requirements – within its budget.

“I was very impressed by their attention to detail,” explains David Allister of Richmond Council’s Parks Department. “We had a lot of discussions about how problems could be resolved and how our objectives could be met. They worked closely with us to make sure that we got exactly what we wanted.”

Durable – and attractive
The custom-built signs – including information panels, notice boards, warning and place-name signs – combine strength and looks. Manufactured in stainless steel at Fitzpatrick Woolmer’s workshops, they are extremely durable and have an attractive ‘heritage’ appearance in keeping with the borough’s historic setting.

As David explains, the longevity of the signs was an important consideration for the Council. “The signs still need to look good after 15 years. Because they have been designed to be extremely hardwearing, they will look better for longer.” Other features that will help prolong the life of the new signage include a graffiti-resistant coating, replaceable graphic panels and tamper-proof fixings.

Enhancing public enjoyment
With completion anticipated at the end of November, the signage project is set to enhance the public’s enjoyment of Richmond’s green spaces. David concludes: “The new signage will help to create a welcoming impression and foster a sense of community – making people proud of their parks.”

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